Faces Project People

Elvira Carrasco, a visual artist of Spanish origin and winner of the 2020 BMW Fata Verde Award during the fourth edition of the SyArt Sorrento Festival, returns to Sorrento with "Faces Project People." This is the evolution of "Faces Project," which has been attracting attention on the contemporary European and international scene since 2016.

The self-portrait, or portrait of oneself, which has developed as an artistic genre since the Renaissance, in Carrasco's research dialogues with the selfie, mixing
body art, performance, and photography. The face becomes a canvas. The post- produced shot is printed on a plexiglass support. The iris of the subject reflects the window from which the shot acquires its light. The viewer is thus invited into that room to take part in the performance. It is from this central point of the work that the "Faces Project People" is generated.

On June 9 and 10, at the SyArt Gallery, which has promoted the artist since her debut, the viewer becomes the absolute protagonist of the work by adding their portrait, created and produced during the performance, to the collection. On Saturday 11, starting at 7:00 p.m., Elvira Carrasco paints herself in a participatory moment with the Sorrento community and the international public that animates the town. Gallery owners Rossella Savarese and Leon Cappiello present the project as the event that inaugurates the exhibition program.

They are delighted to bring Elvira Carrasco back to Sorrento after a joint effort that has seen the gallery among the first international entities to believe in the uniqueness of the project since its inception. "Elvira Carrasco's strength," comments Rossella Savarese, "lies in having created innovative work based on revisited pop foundations, building a path in which the selfie, a global phenomenon commonly devoid of artistic ambition, becomes an element of self-narration."